Our Story


Our Products

We are a Santa Cruz, California company and spend part of each year exploring Turkey and Italy for the unique products from each culture.  Our products are not your usual items from the usual places - we search out affordable, beautiful, and useful items that we love to use and wear as well.

Turkey is known for its Turkish baths, known as the Hammam—an ancient ritual of cleansing and purifying the body in an ordered way.  Traditional, flat-woven Turkish towels, called "peshtemals" are part of this tradition and used to wrap the bather after the bath as they relax with a warm cup of apple tea.

We call our collection of these lovely and practical Turkish towels The Active Towel® - they go where you go.

Our Showroom Boutique in the artsy Wrigley building in west Santa Cruz offers a wide array of hand selected products not on our website - Turkish and Italian jewelry, 4-Season Capes, Scarves, gorgeous Mosaic Lamps, the amazing "Kese" exfoliation kit, luscious Argan soap, handmade Pillow Covers, handmade Shearling Hats, Fingerless Gloves and Baby Booties, and wool Rugs fill out the Bluestone Imports collection.

Our Suppliers

Working one-on-one with family businesses, we chose only the best quality products with you in mind.  Every product in our collection is hand selected on site, whether in Istanbul, a small village in central Anatolia or in the backstreets of Murano, Italy.

We Are Travelers

We fell in love with Turkey, the culture, people, and textiles—and return again and again since 2005.  In our desire to share the beauty and bounty of this country with friends far and wide, Bluestone Imports was born in 2010.

Not only is Turkey one of our main destinations, we always make a stop in Italy—another country we have a passion for.  Custom crafted glass jewelry from the Island of Murano, Venice is the result of our Italian love affair.

We strive to bring you the best in quality and affordable luxury, and invite you to explore the world of beautiful products we have to offer online and at our Showroom Boutique in west Santa Cruz.

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Home of the Active Towel®
Why Buy Our Towels & Robes? The Active Towel® collection is a premier, luxurious selection of Turkish flat woven towels (also known as peshtemal (pesh-te-mahl) ) and robes. We hand select the towels and robes for the highest quality and with a color palette that ranges from sophisticated grays to intense desert hues to delicate pastels. 
Our highly absorbent authentic Turkish peshtemal towels, hand towels and robes dry quickly, get softer with each wash and are incredibly compact. 100% Cotton or Bamboo/Cotton blends. Options range from thin and lightweight to thicker and ultra-soft.

Visit our Retail Showroom! 

Wednesdays & Thursdays 12:00 - 4:30 pm

First Fridays  5:00 - 9:00 pm

Saturdays 11:00 am - 4:00 pm

and by Appointment

Host a party with friends at our Showroom and receive 10% of Sales worth of Product. 

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