For more information about Bluestone Imports, the home of the Active Towel, our company or products, we are happy to hear from you!

Contact us at

Or call direct at 831-515-8022 and we’ll return your call promptly. 

The Active Towel Customer Service hours:
Monday - Friday 9:00 am - 5:00 pm, PST

Visit our Active Towel / Bluestone Imports Santa Cruz, CA Showroom Boutique in the historic Wrigley building, now named University Business Park at 2801 Mission St. Ext., Santa Cruz, CA.  Free parking available.

The Active Towel Showroom is open all first Fridays of the month and Wednesday/Thursdays 1:00 - 4:30 pm.

The Showroom will be open on Saturdays through December
from 11am-4pm

We also host Special Events and open by Appointment

                  Our Mailing Address: 
                  Active Towel / Bluestone Imports
                  849 Almar Ave, Suite C-425
                  Santa Cruz, CA 95060

Visit The Active Towel / Bluestone Imports Santa Cruz, CA Showroom Boutique

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Home of the Active Towel®
Why Buy Our Towels & Robes? The Active Towel® collection is a premier, luxurious selection of Turkish flat woven towels (also known as peshtemal (pesh-te-mahl) ) and robes. We hand select the towels and robes for the highest quality and with a color palette that ranges from sophisticated grays to intense desert hues to delicate pastels. 
Our highly absorbent authentic Turkish peshtemal towels, hand towels and robes dry quickly, get softer with each wash and are incredibly compact. 100% Cotton or Bamboo/Cotton blends. Options range from thin and lightweight to thicker and ultra-soft.

Visit our Retail Showroom! 

We are open -

Wednesdays & Thursdays 1:00 - 4:30 pm

First Fridays  5:00 - 9:00 pm

Saturdays 11:00 am - 4:00 pm (through December)

and by Appointment

Host a party with friends at our Showroom and receive 10% of Sales worth of Product. 

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